HEALTH CLUB MARKETING: CHURN RATE Your “churn rate” is basically the percentage of members that fail to renew their commitment and loyalty to your health club. Churn rate is an important input into member lifetime value modelling because it is extremely important to understand the lifetime value of the member and the amount of lost revenue due to a high churn-rate. The phrase is based on the verb churn, meaning "to agitate or produce violent motion" and nothing agitates a club’s bottom-line more than lost revenue from unsatisfied members. TO READ MORE FOLLOW THE LINK BELOW: http://www.healthclubmarketingmmc.com/health-club-marketing-churn-rate-blog-166/
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