Agenda This two-day conference is packed with case-studies, insights, suppliers, innovators and people like you. Day 1 & Day 2Y 1 | TUESDAY 29 APRIL, 2025 8:00 Registration opens. Coffee and continental breakfast are available. 9:00 KEYNOTE – To be announced STRATEGIC TRACK 10:00 Revenue, Profit, and Sustainability: What Investors Value Now With profitability now a key focus, investors are re-evaluating priorities, particularly in high-burn SaaS companies previously driven by rapid growth. This session will provide insights into the shifting perspectives of boards and investors, exploring the rising importance of capital efficiency and sustainable growth models. Join us to understand the factors that drive investment decisions today, helping companies align with investor expectations and secure funding in a more cautious market. 10:45 Creating a Practical Strategy for Long-Term Growth Developing a strategy for steady growth means starting with the right foundation and focusing on achievable results. This session will cover key steps for identifying the essential components that align with your goals and setting them up effectively. Learn how to establish a strategy that delivers measurable outcomes, helping your organisation grow sustainably and reliably over time. 11:30 Coffee and Networking Break 11:45 Lessons from the Top: A Founder’s Journey from Startup to IPO Get an insider’s view on what it takes to build a business from the ground up and reach a successful IPO. This session explores the marketing insights, key decisions, and learning experiences of a founder whose company went from startup to a £145 million valuation. Learn what worked, what didn’t, and how to apply these firsthand lessons to your own growth journey. TECHNICAL TRACK 10:00 Building a Scalable B2B Marketing Strategy Developing a robust B2B marketing strategy requires careful planning and alignment with business goals. This session will guide you through the process of goal-setting, market research, and identifying your target audience while focusing on crafting a strong value proposition. Learn how to align your go-to-market strategy with revenue targets and ensure every element of your plan is driving growth and measurable results. Whether refining or starting fresh, this session equips you to grow smarter and faster. 10:45 ROI: Can You Split the Funnel and Prove Long-Term Impact? Marketing teams are under constant pressure to prove ROI, but with long sales cycles, how do you show the value of campaigns from months or even years ago? This session will explore the challenges of measuring ROI in B2B marketing, particularly when it comes to long-term attribution. Learn how to break down the funnel, track multi-touch impacts, and use data to prove the lasting influence of your campaigns on revenue. 11:30 Coffee and Networking Break 11:45 Stick or Twist? Knowing When to Trust the Process or Pivot Fast In hypergrowth, the pressure to deliver leads can obscure whether a tactic needs tweaking or an overhaul. Is a dip seasonal, a product issue, or a sign your strategy’s off? This session helps you balance immediate adjustments with bigger-picture decisions. Learn to read market signals, navigate sales team demands, and make bold, strategic calls that drive long-term growth while staying agile. 12:30 LUNCH STRATEGIC TRACK 14:00 Leading vs. Lagging Indicators: Critical Metrics for Staying Ahead Tracking the right metrics can keep growth on course and prevent surprises. In this session, you’ll explore how leading indicators offer early signals for potential adjustments, while lagging indicators confirm past outcomes. Learn how regular indicator reviews with leadership can guide timely strategy shifts, secure resources, and ensure your growth initiatives stay aligned with long-term goals—without waiting until it might be too late. This discussion will cover practical approaches for balancing top-of-funnel insights with bottom-line demands, giving you a comprehensive view for sustainable growth. 14:45 Knowing When (and how!) to Pivot: Adapting Your Strategy for Success This session will guide you through the critical decision-making process of when to pivot your strategy and when to stay the course. Learn how to analyse lead fluctuations, differentiate between seasonal trends and strategic missteps, and make informed adjustments that drive growth. By understanding these key factors, you’ll be better equipped to navigate challenges and maintain momentum in your business. 15:30 Coffee and Networking Break 15:45 Spotting Opportunities and Risks: Critical Indicators of Stress and Success This session will help marketing leaders identify the crucial early warning signs that can indicate both stress and success within their teams and the market. By exploring key data points, market feedback, and board dynamics, participants will learn how to better anticipate pipeline performance and build confidence in their strategic direction. Gain actionable insights that empower you to take proactive measures, ensuring your marketing efforts align with organisational goals. TECHNICAL TRACK 14:00 Is the MQL Dead? Rethinking Metrics in Modern Marketing In today’s marketing landscape, traditional metrics like MQLs and SQLs face challenges from evolving buying groups and complex attribution. This session dives into how changing roles—advocates, blockers, passives—and buying committees impact performance reporting. Explore real case studies to learn how to adapt your metrics and strategies, ensuring your marketing efforts align with modern revenue operations and drive meaningful results. Less info 14:45 ABM: From Theory to Practice Account-Based Marketing isn’t just a buzzword—it’s a powerful strategy for targeting high-value accounts. This session will break down the core principles of ABM, how to align sales and marketing efforts, and the practical steps for executing successful campaigns. We’ll also explore why marketers favor ABM, the hesitations from leadership, and how to address them. With real case studies and actionable tactics, you’ll learn how to implement ABM, refine your approach, and drive measurable results that accelerate growth and build stronger customer relationships. 15:30 Coffee and Networking Break 15:45 PANEL | Demand Generation: Buzzword or Real Strategy? Is demand generation just the latest term for what marketing managers have always done, or is it a distinct strategy? This session will break down the differences between demand generation, growth marketing, and growth hacking, and clarify how each approach contributes to scaling a business. Learn how to implement a demand generation strategy that drives sustainable growth, and understand when to apply each method for maximum impact. 16:30 EXHIBIT DRINKS RECEPTION 18:00 HYPERGROWTH EVENING PARTY
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