Getting a new customer is exciting. But for many Shopify stores, the bigger opportunity is already sitting in their customer list. Think about the people who have purchased from you several times, placed bigger orders, or regularly come back for their favourite products. These customers already know your brand. They have bought from you before, so you don't have to convince them from scratch. That is why high-value customer retention can have such a big impact on a Shopify store. The problem is that these customers
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