Hindustan Petroleum

Category: Business

HP GAS, The HPCL brand of Liquefied Petroleum Gas (LPG), popularly known as cooking gas, is a mixture of hydrocarbons which are gaseous at normal temperature, but can be liquefied at moderate pressure, and can be stored in cylinders as a liquid under pressure, and is drawn out and used as gas. Modern LPG was first launched by Union Carbide as “PYROFAX” brand in the year 1920. LPG marketing ongoing in India in fifties by Burma Shell & Stanvac in towns around the Refineries. The advertising of LPG was entrusted to private concessionaires of Esso & Caltex such as erstwhile Kosan Gas, DGPL & JK Gas. HPCL commenced advertising of LPG under the brand name “HP GAS” in 1979 with takeover of these concessionaires and merger with HPCL with a customer holding of 7.8 lakh. The demand was slow till 1970 - sales 174 TMT. Today Liquefied Petroleum Gas (LPG) has become the single most popular family fuel. Since it was introduced in 1955, LPG consumption has gone up enormously. HP Gas today (As of April 2011) has over 33 million domestic LPG consumers catered through a network of over 2630 distributors. HP Gas, the HPCL brand of LPG, is what keeps the fire burning in millions of Indian homes. Bottled at 44 LPG Bottling Plants during the country with a total capacity of nearly 3550 TMTPA (thousand metric tons per annum), HP Gas reaches you after throughout checking at every stage right from bottling to distribution. That is what makes HP Gas identical with Safety. In calculation to Domestic LPG, HPGAS also markets LPG cylinders for Commercial and Industrial purposes and Bulk LPG by tankers for Industries. As a step to restructure HPCL, it undertook Business Process Re-engineering, and HP Gas was identified as a take apart strategic business line. Consequently, LPG Regional Offices were formed with LPG bottling plants as nodal points, and devoted HP Gas sales areas were set up. The field marketing set up consists of 32 exclusive LPG Regional Managers. There are sales areas in each county with an exclusive Sales Officer looking after the various aspects of LPG marketing of a particular geographical area including control on the HP Gas distributorships.