blog address: https://ondot.com/abm/how-account-based-marketing-changed-the-world-of-marketing-strategies/
keywords: ABM strategies, ABM conversation, ABM, account based marketing, Account Based Marketing Agency, ABM Vendors, ABM lead, b2b marketing
member since: Oct 7, 2022 | Viewed: 764
Category: Business
ABM or Account Based Marketing is gaining all the rage in the marketing world, especially since 2020! But, this is not something completely new, it has been there for a long time in the marketing world. Many of the lessons the early marketers learned while creating and scaling their ABM schedules back then, still hold right today. ABM is a business-growth endeavor and must have a partnership between marketing and sales teams.
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