We are in the midst of digital revolution; shoppers do a research before buying any product on the web and most of them buy them online as it has become more convenient because of the increasing internet access to every individual. 1234Now, this article will tell how Digital Marketing can be actually useful for your brand: Build a company website- Build a company website that tells your customer who you are? , what you do? And how you can help you get to meet their needs. Website is a first point of communication for brands and its customers. Optimize site for Search Engines (SEO)- SEO is all about making your website searchable on search engines like Google, Bing, Yahoo etc. Because just by building a website you’re not done, you will need traffic to show what you have got to offer. 60% online pre-purchase research is conducted is using a search engines, and Websites optimized for SEO can help these researchers land on your website. SEO has been changing and evolving from its beginning and it’s not just a game of keywords, Google always tries to make their search results better for their users. It’s your blogs, Social Media Presence, re-links from trustworthy sites, originality of your content and what not. Pay Per Click- Organic SEO strategies are time consuming, but SEO is just like any other branding activity, its gradual process and takes time for the results to show up. If you’re short on time Sponsored Ads/Search can come handy, Google Adwords is just another option for you. Bidding on Popular keywords and launching a PPC Campaign can do lot of good to your business and you just need to pay when someone actually clicks on your Ads. E-mail Marketing- E-mail marketing is a way of fostering and building relationships with your customers (existing and new). Existing customers can be put on the mailing list through database that is already created or it can be easily crated. E-mails can be sent to them for keeping them posted of the brand happenings. Ex: If someone buys a book for their children from your store you can later send them e-mail of the back-to-school sale running in your store. Social Media Promotions- I’d like to call it Social Media Marketing rather than promotion as you can actually do research, then promote and sell your product by using Advertising options on Social Media platforms. Not every post or tweet of yours can actually bring you sale but you can start engaging users in a conversation, demonstrate your brand’s credibility and develop a beautiful digital/Social Media brand experience. Social Media can actually help you understand your customer better; give a good brand recognition, deliver brand experiences, better chances of conversions and more of all use it as connecting or a socializing avenue for your brand. Blogging- Businesses or brands that publish blogs tend to have more traffic on their website compared to those who don’t do it. Blogs can help you build a reputation of a “Thought leader” brand which is the most important and long lasting benefit of blogging. You can use this platform to show your expertise in your domain or line of work. Online reputation management(ORM)- There are talks involving your brand going around the web that may be good or bad about your brand or product. Customers use platforms like Consumer Forums to express their negative experience of some brand or a product or unexpected mishaps happens to the brand. Ex- Salman Khan’s hit and run case controversy affecting brands he is or has been endorsed or associated with; like Suzuki Two Wheeler, Revital, Big Boss, PNG Jeweler, Dixcy Scott & Being Human. In such cases Reputation management comes to use when you can actually by maintaining good and positive content of your brand and pushing to so your goodwill doesn’t goes down in such events. ORM should be on the top of your to-do list if you have your brand equity at stake. As you give lot of energy, planning, thinking to plan your business you must do the same for digital marketing as if can help your business to do brand communication, engage customers, generate leads, deliver better brand experience, position your brand in a better way, define your brand personality and tonality and so on… We don’t say we are the experts of our industry but we can surely help you and your business and brands to be future-proof and get “Contemporary Marketing Solutions.” Click here to know more- dreamworth.in
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