One of the common questions we often hear from people is “How many subscription boxes are there?” As subscription boxes are becoming popular worldwide, this question evokes curiosity in a lot of people. We tried to find an answer here! If you are interested in the subscription economy and fascinated by how awesomely subscription businesses are doing today, you may find this blog post useful. Read on! What are subscription boxes? In simple words, a subscription box refers to a group of (physical) products that are well-curated and niche-focused, packaged in a box and then delivered to customers on a fixed, recurring schedule. Many types of businesses that sell directly to consumers, now have a subscription box service. This includes beauty products to men’s grooming to flower delivery to fast foods and more. Gartner predicts that by 2023, 75% of organizations selling direct to consumers will offer subscription services (Source). This industry is growing at a steady pace. In the US alone, consumers spent a whopping $74/month on food and meal kits, making this the highest paid subscription box category in 2020. How many subscription boxes are there? According to Wikipedia, “there are 400 to 600 different kinds of subscription boxes in the United States alone and more overseas” (Source). According to this article, there were around 7,000 subscription box companies globally by 2018, with nearly 70% of these companies alone in the United States. However, we could not locate any source that regularly refreshes the number of subscription box companies globally. One reason for this ambiguity is probably the exceeding number of businesses and lack of tools that store the data globally. But the industry is growing steadily and you can see subscription boxes in nearly every category. Conclusion The popularity of subscription box businesses are contributing to the immense growth of the subscription economy. With many brands expanding their subscription box offerings internationally, it goes without saying that this trend is here to stay. However, as new businesses are entering the market, competition is rising too, enabling only the best products and services to win.
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