A company with an embarrassing name is like a boat with a hole in the bottom. It really doesn’t matter how beautiful its paint is, how powerful its engine is, or how fast it moves; it will inevitably sink. And when it sinks, it’ll drag everyone down with it. If you want to start a new business, your brand name must match your target market. Why? Because if your business must succeed, its brand name shouldn’t just focus on your products but also appeal to your clients. And your name won’t be able to do this if it’s cringe-worthy, embarrassing, or even worse, dishonest and disrespectful. We’ve seen companies get into problems with choosing a cringe-worthy name, so we’ve put together a quick checklist that will assist you in avoiding an unpleasant name for your business. Let’s have a look!
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