How to be Prepared for Google’s ‘Mobile Friendly’ Algorithm Update?

Category: Web Design

Google has hinted for its mobile friendly algorithm update and you need to ask yourself a question? Am I prepared for it? For some time now, Google has been hinting towards the shift from desktop to mobile. In fact, Google even rolled out few elusive updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site. Come April 21st, Google will start rolling out a big change to its algorithm geared particularly towards mobile-friendliness of a site. For those wanting to ensure they maintain their position on the SERPs, following are list of elements of a mobile optimized website. But, before you go through the list, it’s worth taking Google’s Mobile friendly test to see whether your website requires some work or not. On a basic level, a mobile optimized website is a one that displays well and is easy to use on a mobile handset. Today, with more and more individuals accessing the web on their phones, updating your site for mobile is not only a good idea for securing your search rank status, but also in terms of customer satisfaction, thus leading to happier clients and more sales. Given ahead are some vital ways you will need to cover when preparing for the mobile audience and algorithm. The Text Needs to be Big Enough to Read You don’t need to be a genius to know that the screens of mobile phones are usually smaller than the desktop computer screens. So ensure that your text size is big enough to read on the smaller screen. Zooming in can be annoying at times, so keep it readable. Space Between Links Leave aside fat fingers, even regular sized fingers can have real trouble picking out a link that’s closely surrounded by clusters of other links. Keep the links on your page spaced out. Visible & Clear Content that fits a Mobile screen If you have a detailed layout, that goes wider than the average mobile screen, and thus require the user to scroll left and right, which means that you aren’t providing a good mobile website experience. A Simple Way If your website is a flat, simple and non e-commerce, there is an easier way. You just need to get a responsive template and re-design. By making use of WordPress or similar, along with a modern template that’s mobile optimized, you can make sure that your site works well on mobile, and you don’t drop down in the rankings. Common Mistakes to Avoid when converting your site to Mobile-friendly There are few mistakes seen people make when trying to convert their site to mobile friendly. To avoid mistakes, you can either contact a website designing service provider company or go across some of the common issues: Slow mobile pages Blocked CSS, image files and JavaScript Mobile-only 404s Fault redirects Unplayable content The new update to Google’s algorithm clearly states that the shift from Desktop to Mobile is the trend of today. If you don’t have an optimized site for mobile then contact a website development service provider company at the earliest.