Running a Shopify store is not just about attracting more visitors. It is also about encouraging existing customers to purchase more during each order. Many store owners focus on increasing traffic or offering discounts to improve sales. However, there is another growth opportunity that often gets overlooked: increasing the average order value (AOV). Average Order Value refers to the average amount a customer spends on a single order. For example, if your store generates $5,000 from 100 orders, your AOV is $50. Increasing this number can help your business generate more revenue from the same number of orders without constantly spending more on advertising.
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