Increasing sales and profit are the prime objectives of any SEO campaign. With online marketing gaining momentum with all types and sizes of businesses, SEO has become priority for every business. When you plan a SEO strategy for your business, you need to invest time, money and efforts in it. But every business using SEO faces a big question – how to calculate Return on Investment on their SEO efforts? SEO is not paid advertising; returns on SEO cannot be calculated in the same way as paid advertising. SEO tactics and optimization of websites is critical for every business. Here are the ways to calculate returns on SEO strategy
