At present social media plays an important role in public relations. It is very important for every PR Professional to have an apt knowledge about the social media platforms. Social media helps in building online presence for the individual as well as for the organization. Below are few tools of social media which are very important for building online visibility- Facebook: Facebook presence is must for any organization in the present scenario. It shows the activeness and popularity of the organization or product. This is the most common social media tool where people can upload images, videos, texts and share with their target audience. You Tube: This is a platform to share videos that quickly spread to the target audience and help in traffic strengthening. YouTube also allows you to have your own channel and maintain a library of videos. One important feature of this is that you can have a count of the number of views your videos has been watched. Twitter: Though restricted to 140 characters, Twitter is a great marketing tool for organizations and helps in growing business. Interesting tweets attracts customers and creates brand awareness. LinkedIn: This is a great tool for networking and helps in connecting with businesses rather than consumers. It also helps in keeping a tab on your competitor’s hires, events, strategies etc. Therefore, to have a knack of social media marketing is a must for PR Professionals in order to keep up with the changing trends. The author of this opinion article is Ms. Lovleen Sharma at PR Professionals
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