According to Ontario Cannabis Store data, pre-roll sales grew 196.48% since last year, and they led as the top three selling product category going into the summer months. Since sharing a joint is no longer an option, it’s no surprise that pre-rolls are enjoying a bit of a hot minute in Canada. While some weed snobs refer to them as the fast food of cannabis, the pre-roll market is booming. From variety-packs to craft cannabis, the people have spoken. And those people want pre-rolls. Consumers dig the convenience Pre-rolled joints are cheap, come in multi-packs, and are easy to pass out to friends. Beyond sharing, the format is accessible to new consumers, who might not know how to roll their own yet. Pre-rolls are also popular with medical cannabis patients who may lack the mobility or dexterity to grind and/or roll. “I love pre-rolls for the convenience they provide. I like that they are ready to go when you are. There’s no messing around with grinders and rolling,” Luc Wilson, a consumer who is no stranger to buying pre-rolls, tells Leafly Canada.
