In the words of Arjun Basu (of Squishy, Waiting for the Man, and 140-characters Twitter short stories fame); " Without strategy, content is just stuff, and the world has enough stuff." When you draw up your B2B content marketing plan you need to ensure that you have a strategy that helps distinguish your 'stuff' from the rest of the clutter on the internet. This is where inbound marketing strategies can make a difference. There is a reason why more and more business leaders and marketers are incorporating these strategies in their integrated marketing plans.
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