Magento and Joomla are open source solutions for web developers in online marketing even though there are several variations between them. Joomla and Magento are quite famous in internet marketing because of the prevalence of a huge number of functions, plug-ins and extensions. However, it is usually proper to examine them and analyze their benefits and drawbacks to conclude which is usually more suitable for your web development specifications. Before developing your online store, you should outline its scale; for example, decide whether you need a large e-commerce solution to run the business. The next step would be to specify technical requirements to make it easy to choose the best-fit e-shop system. Now there are a lot of different e-commerce solutions out there. Magento is one of the leaders among e-commerce solutions, its usage and industry distribution is really great. Magento key advantages could be considered from both sides of a seller and a customer. Some key features for the seller are: Great catalog management, Marketing tools (coupons, featured items, gift cards and more), advanced shipping support, Search engine optimization, Analytics and reporting tools. Key features for customers includes : Filtering products in categories, Effective and fast search results, Easy product comparisons and reviews, One-page checkout capability, Extensive shipping options etc. Magento has the features of awesome catalog management, capability to engage Ample of Marketing tools and is undoubtedly SEO friendly. So many marketing tools are also available these days and are frequently used by internet marketing companies facebook advertisement is often used. Whereas joomla has certain problems such as: Installing and managing the “friendly” URLs do take a lot of configurations. URLs Configuration is not easy with Joomla development, Joomla customization must required basic knowledge of website design and development, it’s really hard to add categories, It is always good to hire professional who possesses some extra-ordinary skills and knowledge to develop your online portal as per your mentioned necessity. In conclusion, if you need very strong shopping cart features, go with Magento. To improve your SEO with Magento, you may want to consider integrating it with Word Press for your blogging needs. If you are looking for a straightforward product-selling website, Magento will work very well for you. However, if you are considering adding events or community or custom functions to your website, then Joomla will be a better alternative. Now there are a lot of different e-commerce solutions out there. However, the analysis of Joomla! And Magento, leaders among open source content management and e-store systems, shows that unfortunately there is no universal answer for all cases and budgets. Therefore, the final decision is strongly depends on your requirements and goals. Digital Trendz is a Melbourne based marketing agency providing the whole range of IT and digital services as well as solutions. The services of this online marketing agency in Melbourne includes Search Engine Optimization (SEO), Magento web design, Social media marketing, creation of mobile app, making digital strategy, e-commerce etc. Digital trendz is the best place to seek help for developing your business. About The Author Profile:- Aditya Singh Thakur is the Managing Director Digital Trendz. He is a Digital Strategist, Visionary of Information Technology and Services Melbourne, Australia. Previously he worked at Dream Consultancy, Melbourne. He possesses strong Technical background in software and hardware technologies. Aditya completed his Masters of Business and IT (MBIT) graduate from University of Melbourne. His specialties include Business to Business Sales, Software Solution Sales, Relationship Management, account Management and Account Mapping. He has been a SEO consultant, UX/UI consultant and Project Manager. Aditya worked in Dream Consultancy from May 2012 – March 2014 (1 year 11 months) Melbourne, Australia. Also he worked in BDM - Website Solutions, Melbourne IT from April 2010 – April 2012 (2 years 1 month) Melbourne, Australia. He has been IT Systems Officer at University of Melbourne. Tenure of work was from august 2007 – April 2010 (2 years 9 months). Aditya worked as a Business Development Executive at Accel Frontline Limited (May 2004 – January 2007) and Project Engineer in HEG Ltd (November 2002 – May 2004). He received Best New Talent award in Oct ’04.
