Did it ever happen to you that you just couldn't forget the catchy jingle that you heard in your childhood and still like to hum it for that nostalgic vibe? I don't know about you, but for me, it's the famous 'Washing Powder Nirma' jingle that lives in my mind rent-free. Do you know what it takes to make these ads memorable apart from creative conceptualization? It is the ideal media planning and buying strategies that make it possible for these ads to reach the right audience through the right media. To assist brands with these media strategies, there are many media buying agencies in India that can work wonders for your business. Before moving to the main course, let’s begin with the starters and get to know what media planning and buying is. Media planning is a process where marketers and advertisers come together to decide how and on which platforms they will schedule their commercials to create a favorable impact on people with a compelling and engaging message. Media buying is a technique to purchase time and space on various media platforms for the purpose of advertising. Radio stations, TV channels, print media, hoardings, digital platforms, and many other media are some examples of media buying space. While planning, ads can also be published on multiple platforms at the same time. Why is media planning and buying necessary? In the current scenario, creating and executing a solid media plan has become vital since it allows brands the best opportunity to engage with their target audience and convey their message at the same time. In a nutshell, it aids in locating potential clients and encourages them to take desirable action. What are the media buying tips? 1. Strategize every step. You'll need to strategically plan almost everything before launching your campaign. From deciding the main objective of your campaign to deciding the budget of your campaign, you’ll need to strategize everything with your team to be on the same page and to make the campaign successful. 2. Determine who or where your target is. The next step is to identify your target audience and deliver the message through the right medium. For example, if you’re running a campaign for the forthcoming cricket world cup, your target audience will be all the sports fans, and sports networks would be the ideal platform for your campaign. You can target your audience based on their device, location, behaviors, interests, web browser, and more. 3. Set up your campaign. Depending on the media buying platform you are using, this step may be different. However, when using a Demand Side Platform (DSP), an automated digital ad buying platform, you’ll need to enter your campaign's details such as campaign type, creative assets, budget, target audiences, and bidding tactics. Once all these procedures are taken care of, all that is left to do is launch and wait for the results. 4. Track the results and optimize them. The most fascinating part (or the scariest part) of launching an ad campaign is monitoring its effectiveness. You can begin gathering information on the performance of your ads as soon as they go live. Be sure that you don’t make any decisions in a hurry. Before changing tactics, you should collect enough information to see the full picture. Depending on the results, the media buyer may choose to reallocate cash to the ad type and placement that are delivering the best results. Now that you know every perk of media buying, if you want to use this strategy for your business, you can always look at hiring some of the top media buying agencies. This gets me to Chimp&z Inc, a media buying agency in India that can help your brand communicate creatively.
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