Microsoft Will Help in Karnataka Aprox 200,000 SMBs, Use Cloud Computing

Category: Technology

Global software major Microsoft said on Thursday it is partnering with Federation of Karnataka Chambers of Commerce and Industry (FKCCI) to help about 200,000 small and medium businesses (SMBs) across the state use cloud computing to spur their revenue growth. "Cloud computing will open more avenues for SMBs and connect them with their present and prospective customers across the country, as they play a significant role in the economy," Microsoft's India subsidiary said in a statement in Bengaluru. Cloud computing is the practice of using a network of remote servers hosted on the Internet to store, manage, and process data, instead of a local server or a personal computer. India’s SMB segment is playing a significant role in India’s economy. According to the NASSCOM and Frost & Sullivan report – India SMB MARKET – Monetizing Emerging Opportunities (2014), it employs approximately 40 per cent of India’s workforce, contributes more than 17% to national GDP, has close to 45 per cent share in manufacturing output and accounts for about 40 per cent of India’s total exports. "Among SMBs, primary workloads are productivity, Internet connectivity, mail and messaging, business applications, COLLABORATION, cloud storage and cloud platform. In association with FKCCI, we are able to reach thousands of SMBs and democratize IT for small businesses while providing enterprise-class solutions," Microsoft India general manager Meetul Patel said in the statement. FKCCI president Tallam R. Dwarakanath said: "Technology lies at the heart of any business and the right mix of IT adoption helps businesses accelerate their growth at a minimum cost. We are excited to partner with Microsoft to drive the next wave of growth for our member organizations." Findings of a survey conducted by Greyhound Research state that organizations in Bengaluru in term s of IT maturity and deployment rank higher than other Indian counterparts. It stated that compared to the national average of 76%, only 73% organizations find it a challenge to source and deploy the right technology for their organization. Other than being a mature MARKET for IT, Bengaluru also boasts of a conducive technology ecosystem as compared to other Indian cities. It only lags behind when it comes to having access to basic infrastructure to support organizational operations, adoption of technology can help workforce be mobile and collaborated leading to enhanced productivity. Meetul Patel, General Manager – SMS&P, Microsoft India, said, ”Amongst SMBs the primary workloads are productivity, Internet connectivity, mail and messaging, business applications, collaboration, cloud storage and cloud platform. With our association with FKCCI we are able to reach out to thousands of SMBs and democratize information technology for small businesses while providing enterprise-class solutions that level the IT playing field for them and offer superior value to SMBs. This will open new avenues for them while gaining access to new MARKETS resulting in profitable growth.” As per a study by global consulting firm, Boston Consulting Group (BCG), SMBs that embraced IT solutions grew faster than the ones that lagged in terms of IT adoption. The study also shows that SMBs that decided to take the IT plunge created more new jobs and more revenue growth over the past three years compared to SMBs that trailed in this regard. The BCG study, ‘Ahead of the Curve: Lessons on Technology and Growth. SMBs actively adopting IT tools will create an opportunity for the sector to grow revenues by $56 billion (roughly Rs. 3,74,618 crores) and create 1.1 million new jobs, said Microsoft. Microsoft cloud solutions like Office 365, CRM Online, Microsoft Azure helps SMBs collaborate, communicate, and connect better in their ecosystem and expand to more markets and customers. The combination of online applications and always-on customer support gives SMBs the desired competitive edge and helps open newer business opportunities. This initiative will not only help SMBs expand their business, but also help the country progress toward the “Make in India” vision of transforming itself into a global leader. - See more at: http://www.khanstory.com/2015/12/microsoft-will-help-in-karnataka-aprox.html#sthash.pCufkdV3.dpuf