Muthu Prasanna

Category: Academics

1. What made you become an entrepreneur? I have had the fortune to be surrounded by entrepreneurs around me since my school-days. Listening to them, moving with them had always fuelled my passion to become an entrepreneur. Moreover, I always wanted to be a problem solver coming up with innovative solutions and I guess it leads me to where I am today. 2. How did you derive the concept for your business? The food industry had always been my secret love. Having failed once in this industry at an early age of 21, I was extra cautious about my next step. It was at this moment when I saw the increase in affinity for cookies among the people. I was surprised and at the same time shocked to see people shelling out so much money on cookies which were obviously prepared with a lot of additives and preservatives. I wanted to take leverage of this by offering them delicious cookies keeping a check on the nutritious value and voila, Crumbles was born.