One of the small time cult leaders approached an ad agency supremo with an unusual request.“The world is fed up of existing religions. I think it deserves a new one. Can you help me start one”.The supremo was taken in by the request and the challenge therein,“Yes sure, what would be the main value proposition. What service would you want to deliver? If you study competition they typically promise either nirvana from this world or a fair trial for your deeds, reinforced with reward or punishment of heaven/hell or rebirths. So what would your brand promise be ” He asked.
Topics
