Practical Guide to Developing a Website Re-design Strategy

Category: Web Design

What is the Process of Redesigning a Website? Here are some strategies to consider: Review performance metrics for your website. Before you begin your redesign, analyse the monthly performance of your current website using a tool such as Google Analytics. The following metrics will be examined: • Visits, visitors, bounce rate, and time on site • Top-ranking, traffic-generating, and lead-generation keywords • Inbound links, new leads, form submissions, and sales • Total number of pages indexed and receiving traffic Make sure you know what you want to achieve with your website redesign. There should always be a compelling reason to redesign! It's not just about the looks; it's also about the functionality. Make your objectives clear and communicate them to your team, designer or agency. The metrics listed above should be addressed, as well as current SEO rankings. Define your company's identity and messaging. You can ensure consistency across your entire website by setting clear goals for your desired branding, messaging, and unique value concept. If you have a new logo, style guide, or colour palette, make sure to incorporate them into your new website. Create a website that appeals to your target audience. The design and content of your website should be suited to your buyer personas. While planning your website redesign, keep in mind that your branding and content should be customised to this audience. Protect your pages that have been optimised for search engines. Consider search engine optimization (SEO) when redesigning your website. Keep track of your most valuable search pages, as well as the pages that will receive the most traffic and inbound links. If you plan to move any of these highly valuable pages, make sure you set up the proper 301 redirects. Make keyword research. Choose one keyword or topic to focus on for each page and optimise your website pages using on-page SEO best practices. Adding new content and pages to your website that are focused on specific keywords and topics can also help with SEO. In a redesigned website, recreate your high-performing assets. Reuse high-performing content assets on your existing website to avoid damaging your marketing results during the redesign. The following are examples of such assets: • Content that has been shared or viewed the most • Pages with a lot of traffic • Keywords with the best results and their associated pages • The number of inbound links to each page