Responsive Web Design Technology is the driving force behind the increasingly popular responsive websites that are multi-screen compatible and user-friendly. The term “responsive web design” (RWD) was coined by Ethan Marcotte and refers to website development based on the essential elements of fluid grids, flexible images, and media queries that deliver an optimal viewing experience — the user can easily navigate through the website without any panning, resizing or scrolling. A responsive website adjusts seamlessly to the screen size, resolution, and memory capabilities of any device such as a desktop, laptop, tablet or smartphone and ensures good conversion rates when the website is accessed from multiple devices. Minimalist and fully functional responsive web design templates are commonly used in websites built with Responsive Web Design Technology. A website that uses responsive web design techniques automatically responds to users’ preferences and adjusts or removes content to adapt to different screens on different devices. Websites with responsive web design features offer a better user experience and consistently rank high on the search engine results pages (SERPs). Responsive websites are the preferred choice for top search engines such as Google because the web-crawling bots can efficiently index a single set of HTML code rather than index several versions of the same website. A responsive website is the smart choice for a business because it possesses clean information architecture, scores high in website usability, and utilizes a simple and flexible design that eliminates the hassles of distorted or cut off images, broken text, and poor layout. Every business that has a website wants to gain the best online visibility and attract more visitors, get better qualified leads, and increase sales. The industry’s leading fulfillment solution provider, vSplash, specializes in Responsive Web Design Technology and offers customized responsive websites to a wide range of small and medium-sized businesses (SMBs) to effectively reach their target audience and accelerate business growth. Dynamic and interactive websites that leverage Responsive Web Design Technology come with several benefits such as effortless navigation and can easily replace websites that cannot enhance online visibility for a business and provide a satisfying experience for the user. Responsive websites efficiently respond to users’ needs and provide an engaging experience — a personalized user experience is more likely to boost online visibility and lead to conversions that result in greater profitability for businesses. Having a well-designed responsive website is a must for a business to unlock new opportunities in the modern economy and stay ahead of the competition in the rapidly evolving digital marketplace.
Topics
