Retail Electricity Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 202

Category: Business

Electricity generated by utility plants and other renewable energy sources is sold in the wholesale market, which includes electricity utility companies, competitive power providers, and electricity marketers. This electricity is then sold to the retail market, i.e. to end-users. In these electricity transactions, the demand of electricity is maintained and distributed by the market operator. In the retail electricity market, end-use customers can choose their suppliers from competing electricity retailers. This leads to cost savings and better customer service. Rise in competition is expected to boost the demand for renewable energy in the near future. Thus, the global retail electricity market is expected to expand steadily throughout the forecast period.