Nowadays, a business cannot reach its full potential without a notable social media presence. Cultivating a massive loyal following is the goal. Among the many social media platforms out there, Instagram is the one with the most engagement. According to a recent study, Instagram has 58 times more engagement per user than Facebook. New brands and companies blossom every day and disrupt markets by creating great content that’s visible to a large audience. It’s vital to have an effective business instagram strategy to survive. Here are some tips to get your IG strategy right. Research What Works For Other Brands No matter how original your new idea is, there’s an Instagram account out there with a similar brand. Look through their posts, what content earned the highest engagement? And of course, which ones fizzled out? Getting inspired by a fellow business owner can help you come up with amazing ideas. Using a profile for inspiration is one thing, but make your content specific to your brand. Replication is quickly spotted on social media and you don’t want to be the brand that’s getting called out for unoriginal posts. Plan Your Posts Consistency, consistency, consistency. Regular posting is crucial for growing business-to-consumer engagement. Posting quality content and waiting for followers to come doesn’t work. Our posts disappear off of someone’s feed in a matter of seconds, routine posting keeps your brand at the forefront of the consumer’s mind. Connect your other social media accounts to your posts so all platforms can share fresh content. Craft Unique Content Tailored for Your Audience Instagram is loaded with millions of pictures and videos daily, to capture a following you need to stand out. After you’ve researched your competitors, it’s time to make your first post. On brand content that entertains and informs the audience is the presence, you want to have. Your content doesn’t need to be a witty or high-budget production with every posting. Giving users a peek inside the company is a great way to make a first impression. Transparency is a wonderful addition to any brand and consumers will respond positively to being included in the process. Research and Use Hashtags On Instagram the hashtags are everything! Hashtags optimize your posts so that you can reach users who would respond well to your brand but may not have heard of you before. Throwing a hashtag on a post increases the chances for likes and comments. Hashtags are also useful to search and find like-minded profiles to follow. Engage with Your Followers Engagement in your posts is one of the major factors in considering your content for the explore page. Not only in the number of likes and comments but also in the time it takes for users to respond. There are tons of ways to engage with your followers and keep the conversation going. Quickly responding to comments with helpful information makes the consumer feel heard. Writing a call to action in the captions of your posts incentivizes a user to engage with your content instantly. By posing a challenge or asking a question, you start the conversation. Instagram allows you one link in your bio, use it! Linking your followers to a website that markets your company, gives them more trust in your brand and leads to the exploration of your site’s homepage.
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