A Safe Page Checklist ensures transparency, usability, accessibility, and reliability of the web page for both users and search engines. Safe Page Checklist Also, for advertisers, it is important not to mislead people using deceptive cloaking tactics in order not to violate the rules of Google Search or Google Ads. What Is a Safe Page Checklist? The Safe Page Checklist is a set of practical steps that can be taken in order to check whether the web page meets the requirements of trustworthiness for users, search engines, and advertisements. The list includes checking content, information about business, terms of use, technical accessibility, user experience, and consistency between advertisements and landing pages. It is important to include the following in the checklist: Product/service information Accurate title/description/claims Publisher/company information Contact information Privacy policy/legal pages Terms & Conditions (if applicable) Refund/cancellation policy for paid products/services HTTPS protocol Mobile-friendly Accessibility and fast loading of the page Navigation Consistency of advertisements and landing pages Google Search spam policies do not allow using cloaking to present one content to the search engine and another one to the user.
Topics
