SAP Cloud CRM Software processes such as account/contact/activity/opportunity management are customary and in line with nearly all competitor Cloud CRM solutions. However, SAP uses its back office SAP Cloud ERP features to enhance sales processes that cannot be matched by Cloud CRM-only competitors. Sales staff can create quotes, check customer credit limits, verify inventory availability, submit sales orders, reference up-selling and cross-selling opportunities and review customer invoices. Clearly having visibility to more customer information such as credit terms, credit utilization and outstanding receivables offers a more comprehensive customer view to the sales person.
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