Title Tags & SEO : 3 Supreme Rules It was traditional wisdom that title tags should be between the range of 65 and 70 characters. However, Google started experimenting with a new search layout design that cuts down on the number of characters displayed. The new range of title tags is between 48 and 62 characters. The title tag is a crucial aspect of SEO for one main reason – It is the overall subject for the content of a page and because there is a restriction on the number of characters, there is no room to do much with it. Below mentioned are 3 supreme rules for defining the title tags: Rule 1 : Have a distinct page for every user need addressed by you This is one of the most common mistakes that people make with their websites. Visitors coming to the website have many different types of requirements. This is the reason why it is important to create pages that address every major requirement. Ideally, there are many steps involved in this process. These steps include getting your key team players together, planning, surveying the users about their needs, analyzing competitive websites and then complementing all that with keyword research. In order to simplify things for this column, let’s have a look at the common categories of the keywords: Global : Keywords that represent the whole space Regional : Keywords for people who are looking for local help Profession Specific : Keywords pertaining to the profession of the searcher Rule 2 : Keep a check on the granularity There are clear limitations for how granular you should get. In order to explain this point, let’s have a close look at an example keywords data. Refer to the chart mentioned below; it contains the top variants of ‘global’ keywords given by Webtracker: Rule 3 : Don’t refuse the title tags One of the most common issues encountered with many websites is that many web pages have the same title tags. This is certainly not a good thing! Even if the web page is different, it still means duplicate content. The title tag is the ‘title’ for that particular web page! This is the reason why Google and Bing emphasize on having the right title tags as it works in terms of determining the relevancy of the web page.
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