SharePoint 2010’s social features were pretty rudimentary. Organizations that really embraced social had to turn to third-party vendors or Yammer. SharePoint 2013’s social features are miles ahead of what was available in SharePoint 2010. Personally, I don’t understand why an organization would adopt both SharePoint 2013 and Yammer. I would leverage the social tools within SharePoint 2013 as they are fully integrated within an organization’s employee portal. The mobile apps for SharePoint (both Windows Phone and iOS) will also help complete the social story. That said, if a client wanted to stay on SharePoint 2010, Yammer might be a good fit.
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