Shopify currently powers millions of online shops across more than 175 countries. Its proportion of the e-commerce market is increasing year after year. According to current research, Shopify controls over 30% of the US e-commerce platform industry and more than 10% of the worldwide market. Worldwide, e-commerce currently accounts for around 20% of retail revenue. Online merchants compete in a fast-paced, competitive market. The platform you choose to build on has a direct influence on how successfully your shop converts and expands. As more firms go online, the issue remains: should you choose an off-the-shelf theme or invest in bespoke Shopify development?
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