The Aleit Group

The Aleit Group By the time, Swanepoel was ready to start the business officially, complete with an office and staff, the consultancy had an impressive client base, so he no longer had to pump money into the venture, as it was able to carry itself. Formally, the Aleit Group was started in 2002. This was a time when hiring the services of a wedding planner was not the norm in South Africa. However, instead of considering the disinterest faced in the local markets a hurdle, Swanepoel set his sights on international clientele. This approach worked for two reasons: • South Africa had been voted as the premier international wedding destination for UK couples. • Foreign clients were not only used to enlisting the help of a wedding planner but were also willing to pay for bespoke events

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