The Answer to Compelling Content Marketing Lies in Consumer Insights

Category: Business

An in-depth understanding of consumers and what makes them tick can be the answer that experienced marketers are looking for, to create compelling content marketing strategies. But even today, many marketers are focusing more on how digital platforms like social networks, email, and search work, rather than concentrating on how consumers grasp these platforms and why they use them. Keywords are still being optimized and content is still being created, independent of what consumers call irresistible content and are actually interested in, and what they prefer in terms of content consumption, discovery and engagement. This disconnect then leads to SEO tactics and content marketing not garnering the kind of results marketers thought them to.