If you own or manage a digital marketing agency, you would agree that hiring the right talent is critical for your success. But hiring right people isn’t easy as demand often exceeds supply of talent in many cities. Many agencies have started hiring remote employees to overcome the shortage. These agencies are getting ahead of competition by ensuring they have the right talent to help their clients. While it solves the problem of talent, it also brings its own set of challenges. Last month, we surveyed over 40 digital marketing agencies to better understand why and how they use remote employees. Here is what we found: Digital marketing agencies are unable to find talent in many local markets, forcing them to hire employees in another city or even country 20% (or 1 in 5) of agencies in our survey are 100% virtual, meaning all of their employees work remotely Over 80% of them agree that using remote employees improves productivity Every digital agency we surveyed experienced significant savings on office related costs when using remote employees
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