Venkatagiri, a small town in Nellore district of AP, India, is famous for its special brand of sarees, the Venkatagiri Handloom Sarees. Finely woven and soft to touch they are extremely light in weight and comfortable to wear in any season. Venkatagiri sarees are acknowledged for their fine quality and workmanship and despite trying times have not lost their lustre to this day. The undimmed spirit of the weavers and their families has ensured the continuation of a tradition that has contributed immensely to ethnic handlooms. The ethnic appeal of Venkatagiri Handlooms The Venkatagiri saris are woven in silk or cotton with zari, accompanied by attractive prints, from flora, fauna and nature, elegant borders and eye-catching pallus. The motifs are very attractive with subjects of flora and fauna generally chosen. The Venkatagiri handloom saree, once patronized by royalty for its weaving excellence, is today sought after as an ethnic fabric of unique and long-lasting qualities. Continuing the tradition and sustaining this unique art of weaving is a sizeable population of the town, who have retained the old but combined with new, trends which keep the ethnic fabric alive, even in the present-day highly competitive and changing conditions.
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