Top Trends for Digital Marketers 2022 Darcy Bickham talks about upcoming digital marketing trends 2022 considering customer journey and social media marketing. She highlights the importance of Chatbot for enhancing CX. It’s hard to believe, but there are only a few months left in 2021! With limited time left in the year, it’s past time to start thinking about 2022 planning. To stay competitive, your multi-location business must analyze this year’s marketing efforts and look at what worked well and where there’s room for improvement. Knowing which trends will be significant in 2022 is also helpful when planning your new-and-improved localized marketing strategy. Throughout this blog, we’ll take you through the top trends for 2022 and explain what your multi-location business must do to prepare. The Consumer Journey Is No Longer Linear - When you think about the consumer journey, you probably think of three specific stages: awareness, consideration, and purchase. In the past, consumers used to enter the journey at the awareness stage when they had a need, consider all of the available options, and finally make an informed purchase. With the amount of time consumers are spending on digital on the rise, that’s no longer the case. The consumer journey has shifted and is constantly evolving. Social is the #1 Discovery Engine - Think about it. Have you ever been scrolling through Facebook or Instagram and saw an ad or post for a product that you didn’t even know you needed? This happens more often than you may imagine. Seventy-four percent of consumers discover a new need via social media – hence why social media is now the #1 discovery engine. Consumers are discovering new products on local social at a rapid pace. You may be surprised to find out that while Facebook is still the top platform for business discovery, local search comes in second. For more such updates, check Out recent Martech Cube Guest blogs.
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