Content marketing is a balancing act; you need to create content that’s shareable as well as trustworthy. The key to content shareability is balancing subjects that are interesting to your customer, while authentic and credible for your brand. Customers seek out content for inspiration and education – and if you can do both, you’ve got a winning combination. The more someone learns from your content, the more it’s trusted and shared. Sources are important to the credibility of a content piece. Most media outlets will never reference your content if it isn’t sourced properly and more importantly, nearly half of customers report that credibility is lost when content uses information that cannot be verified by external sources. About The Author :- Rohit Pandey is the founder and CEO of Web Khichdi. After completing his MBA from IIFT he worked in IT and ITES for 6 years in Mumbai before launching Web Khichdi. He founded the company in 2014 as a creative business which now offers a range of social media marketing solutions to a large portfolio of Bhopal’s recognized brands and managing their online reputation. Some of the clients include C21 Mall Bhopal, Lazeez Hakeem, Ondoor, Soukya and Shara Handcrafted jewelry. Along with creative excellence, Web Khichdi has been rated as one of Bhopal’s coolest SMM and SEO Company. Rohit is also a consultant at Shara handcrafted jewelry which is owned by his wife Mrs. Shweta Dang Pandey. Rohit's interests include being a compulsive internet zeitgeist. He also has keen interest in astrophysics, bikes and music. With presence in Bhopal, he is now looking to establish Web Khichdi beyond national boundaries.
