According to a study, social media was used by over 64% of businesses as a vital tool for marketing. Over the last two years, this number has increased considerably. Increasing visibility and brand awareness was primary among the most popular reasons to use social media for B2B, measuring in at 83%. To encourage social sharing came in at 56% and to acquire trust and followers measured in at 55%. Here are 2 case studies on some businesses that decided to use social media to propagate their B2B marketing strategies.
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