Firebird International b school Icon WHAT IS BUSINESS ANALYTICS? OVERVIEW In today's data-driven world, businesses are constantly looking for ways to improve their operations,make better decisions, and gain a competitive advantage. One way to achieve these goals is through the use of business analytics. Business analytics is an essential practice for modern-day businesses to leverage their data and transform it into valuable insights which involves the collection, processing, and analysis of data to make informed business decisions. In this blog, we will explore what business analytics is and why it's important for businesses. However, implementing a business analytics strategy is not without its challenges. Thus, this blog also discusses some of the common challenges that businesses face when implementing a business analytics strategy, explores some popular business analytics tools, and discusses the roles and responsibilities of business analytics professionals. WHAT IS BUSINESS ANALYTICS? Business analytics is the practice of using data, statistical and quantitative analysis, and predictive modeling to identify trends, patterns, and insights that can inform business decisions. It involves the use of technology and tools to collect, process, and analyze large amounts of data, in order to provide actionable insights that can be used to improve
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