Keyword research isn't the glamorous part of building a website. It's the part that decides whether the glamorous parts ever get seen. Open Keyword Planner this week. Write down twenty phrases your customers actually use. Tag them by intent, check page one for the top five, and you'll already know more about your market than most of your competitors do. If you'd rather have someone map it properly before you spend on a site, that's the work we do every day.
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