Mobile marketing is a multi-channel, digital marketing strategy that uses websites, emails, SMS and MMS, social media, apps, and other mobile devices to connect with a target audience. In recent years, customers have begun to concentrate more on and spend more money on mobile. As a result, marketers are following suit in an effort to foster true multichannel interaction. Marketing also fragments along with technology. Additionally, material needs to be highly individualized and strategically planned in order to capture and hold the interest of potential customers.
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