Walk into almost any dental office today and ask the front desk where their new patients are coming from, and you'll start hearing a familiar answer: Google. Not word-of-mouth alone. Not a billboard on the highway. Google. Specifically, Google Ads for dentists — the paid listings that appear at the very top of search results when someone nearby types "dentist near me" or "emergency dental care today." More and more practices are putting real budget behind these campaigns, and the reasons why are worth understanding whether you're already running ads or still on the fence.
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