Why Social Commerce Will Rule Social Media in 2022?

Category: Business

Social Commerce Growth Have you ever heard of the term “Social Commerce ”? Social Media and E-commerce used to work separately in the beginning age of the internet. Now, it has integrated to give birth to the term Social Commerce. Social Commerce is the act of using the social media network to conduct business-related activities. Networking sites like Facebook, Instagram, Pinterest, TikTok, and Twitter are used as a vehicle to promote and sell various products and services. Companies measure customer interaction through the number of likes, shares, and retweets. When companies give people the choice to look at their products and services and buy them as they surf through their social media, the audience will dive right into it. They need not go to a different site to search for something and compare its price range with multiple sites. All that burden is gone with the emergence of Social Commerce.