A customer who is in the checkout flow desires to achieve a number of goals: Purchase a product and/or service quickly; with least incontinence. Making sure the checkout experience is smooth is very important at this stage. Read on! Checkout abandonment is a concern that consumes major share of headache for e commerce entities. A number of facts collectively play decisive role in ensuring whether a checkout experience is going to be seamlessly smooth or it will kill the buying intention. In subscription business as well, companies need to pay high volume of dedicated attention in making subscriber checkout experience extremely smooth, effortless and simple. How to achieve the desired goal? How to guarantee or at least ensure that a subscriber is inspired to continue his buying journey and not change his mind at the checkout milestone? We take a look. Encouraging the buyer click on the BUY button Inspiring the buyer to recommend the service to others and to ensure he himself come back for upcoming purchases Providing meaningful online shopping values that save time, effort and minimizes room for confusion Be clear and concise about shipping and delivery To make the overall shopping experience extraordinarily impressive Increase transparency, reduce frustrations, reduce frictions and improve overall user experience Why people leave midway while shopping online? You can blame it on many factors, including cost surprises, lack of options to apply discount codes, no guest checkout option, no trust symbol, long checkout experience etc. No one has time to stay long on a website. If he finds distractions or confusions, there are plenty of alternatives for him to consider. That is why subscription businesses should carefully invest in making checkout experience. Measures to improve checkout experience Provide a number of payment options so your subscriber can always find an easy way to make a purchase Customers want to pay using the payment system they are mostly frequented with. If your business is geographically spread out, consider the preferred payment method for each region. For example, credit card may be a popular payment method in North America, but in Asia, you might want to integrate option for mobile payments. Support a number of international currencies Supporting international currencies create an impression among your global audience that you care about them, and understand their priorities and preferences. Provide optimized checkout forms for all devices Take special care in making optimized checkout forms for hand-held devices. Since you operate online, you naturally expect to receive major traffic from mobile devices. Therefore, it is very important to optimize your forms specific to the device your customers are using. Other ways to improve the checkout experience in subscription business Give your customers enough liberty to make a smooth online transaction. Act as a buyer and make a purchase. Note down the barriers you face and work on them Give your customers option to delete and reenter necessary data if need arises. The data addition should be quick and simple, with option to add auto entry Provide a guest checkout experience Remove navigation elements that create unnecessary distractions Avoid playing with heavy colors and graphics on the checkout page. The rule of thumb is using minimalistic design, with focus on white spaces. Remember this is the stage when a buyer finally makes a purchase decision. Every engagement touchpoints before that makes the buyer prepare for the stage. So, allowing the buyer to utilize his own thought and not distract from the basic theme is very crucial. Too much design and addition of heavy design elements might distract the buyer and he might stop buying altogether Offer secure payment options Provide short and intuitive checkout forms These are some of the ways to improve your website’s checkout experience. Allowing a user to freely interact with content touchpoints is very important to ensure successful execution of a subscription business.
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